By continuing to browse the site you are agreeing to our use of cookies and similar tracking technologies described in our privacy policy.

Login
Mobile Nav
Login

NAHMA Logo & Usage Guidelines

Download the Logo (TIF)

Introduction

A symbol and logotype are visible and important parts of the graphic standards used by an organization to identify itself. Consistent and proper use of the logo and acronym of the National Affordable Housing Management Association™ (NAHMA™) – i.e., the NAHMA “brand” – conveys a specific image that its members, the affordable housing industry, and the general public carry in their minds. It is important that NAHMA present one clear, consistent look to all of its audiences, since an effective logo is one that says something about an organization’s style, purpose and values. The NAHMA brand, utilized properly, will serve as a reminder to the public of who and what the association represents.

NAHMA members are invited and encouraged to display their affiliation with NAHMA by using the NAHMA “member” logo on their business cards, stationery, literature, advertisements, and other forms of promotion and public relations. However, they are not permitted to use the logo on any product, or to indicate that a product is endorsed by NAHMA. This document provides guidelines for use of the NAHMA member logo. Members must agree to abide by these Logo Use Guidelines to use any of NAHMA’s marks.

General Guidelines

The NAHMA name and logo are protected under U.S. copyright law, and are owned by NAHMA. An organization’s use of the logo is an agreement with NAHMA to use the logo artwork as provided in this document. The following general guidelines apply to all of NAHMA’s marks (which include NAHMA’s name as well as logos).

  1. The logos may not be altered, cut apart, separated, or otherwise distorted in perspective or appearance.
  2. The logos may never be used in any manner that would imply NAHMA’s endorsement of a company, its products, or its services. The logos may not be used in any other company name, product name, service name, domain name, or Web site title.
  3. The logos may never be used in a manner that would disparage NAHMA or any of the regional AHMAs, or their collective members, affiliates, representatives, employees, etc. The logos also may never be used in a manner that is false or misleading; violates the rights of others; violates any law, regulation or other public policy; etc.
  4. The logos must not be altered and must stand alone (e.g., the logos should not be incorporated into other logo designs).
    • Watermarks of the logos are allowed provided the usage complies with these Logo Use Guidelines. The acronym NAHMA may also be used as a watermark.
  5. The logos may never be associated with organizations that are not affiliated with NAHMA.
  6. Members and other authorized organizations are responsible for their own use of the NAHMA logos, as well as use by their representatives, such as employees, properties, ad agencies, implementation contractors, etc.
  7. The NAHMA name should always appear fully spelled out in the first reference, and the acronym is acceptable in subsequent references in any particular article, chapter or Web site page.
  8. The registration symbol ™ must be used with the NAHMA name and acronym in the first reference. It need not appear in subsequent references in the same article, chapter or Web site page.
  9. When reproducing NAHMA’s logo, it should be produced either in solid black, or as PMS (the Pantone Matching System) ink color (blue) 661. (If four-process color is used, the process color should match PMS 661.
  10. Use of the logos shall create no rights for any users in or to the logos or their use beyond the terms and conditions of this limited and revocable license. The logos shall remain at all times the sole and exclusive intellectual property of NAHMA.

NAHMA Review Policy

NAHMA shall have the right, from time to time, to request samples of use of the logos from which it may determine compliance with these terms and conditions. In addition, NAHMA must approve educational or promotional campaigns featuring the NAHMA name and/or logo prior to final production or printing. The submitted materials will be reviewed for compliance with these guidelines within five (5) business days of receipt of the materials. Materials should be submitted to NAHMA, 400 N. Columbus St., Suite 203, Alexandria VA 22314, Attention: Logo Use Request.

Logo Violations

NAHMA actively monitors proper use of the NAHMA name and logo. The following explains the general course of action for addressing logo violations:

  1. Anyone who misuses the logo will be contacted in writing or by telephone.
  2. A reasonable amount of time will be given to correct the error(s) per NAHMA’s discretion. The timeframe will be dependent upon the medium in which the violation appeared and the severity of the infraction.
  3. Follow-up will be conducted to ensure that the error(s) has been corrected. Failure to make the required changes may result in termination of a member’s participation with NAHMA and/or legal action.

Questions About the Logo Use Guidelines

If you have questions or would like to submit items for approval regarding these Logo Use Guidelines, please call Jennifer Jones at NAHMA at (703) 683-8630, ext. 100 or email jjones@nahma.org.